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- Direct Mailing
- Database Management
- Bulk Mail Solutions
- Advertising Mail
- Barcode Mailing
- Data Deduping
- Printing and Folding
- Inserting
- Digital Printing
- Graphic Design
- Direct Marketing
- Off Set Printing
- 4 Colour Process
 APPLICATIONS
- Annual Reports
- Change of Address
- Statements
- Invoices
- Newsletters
- Memberships
- Invoices
- Collection letters
- Promotional Material
- Sales
- Invitations
- Information Sheets
- Season Greetings
- Surveys
- Competitions
- Announcements
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Direct mail marketing - tips for running a successful campaign.
Direct mail is traditionally all the promotional material received through letterboxes plus the newer form of email marketing. It can be an effective method for establishing and building relationships and gaining new business - but you need to be realistic about results. Most direct mail has a response rate of less than 1%, but that 1% may be well worth your effort.
 Direct mail is a good choice of marketing if you have a good offer, a list of highly targeted prospects and your timing is right.
Untapped potential
Direct mail is usually used to sell products or services to cold prospects but it can be used to build relationships with existing clients. Sending them some useful business information - a change in law that affects their business, news updates, product services information that may be of interest and the like - shows that you care about their business and that you are professional and knowledgeable about their industry or sector. It is also a clever "softly, softly" marketing ploy to introduce them to the breadth of your products and services and gives you an opportunity to cross sell.
A checklist of useful tips:
Pre- design
- Evaluate your competitors' promotional material.
- Identify your target audience.
- Think through all the possible uses of your mailing before it is designed.
- If hiring copy writers, designers, printers or lettershops, see samples of their previous work.
- Get input from your printer on your direct mail package.
- Ask for recommendations for good copy and design people from a business who has mailed successfully.
- Ask your printer about paper options.
- Make all changes before type setting.
- Get another pair of eyes to proof copy.
- Make all changes before type setting.
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